Understanding how people decide to trust AI
How a leadership workshop, surveys of nearly 3,000 people, and 40 interviews revealed three thinking styles that shape how people approach AI & privacy.
Designing a new national health program
How task analysis, survey research, and concurrent concept testing shaped a national health program around teachers’ needs.
Discovering Key Moments in B2B Purchasing Decisions
How contextual interviews uncovered the five key moments in district administrators’ purchasing decisions.